Photo of handshake and quote: Helping organizations better define who they are, what they do, how they do it, and why anyone should care!

Branding Bytes Archives

Issue 35:
Thoughts On Using Social Media

Issue 34:
Reigning in Public-Private Partnerships

Issue 33:
Seven Ways to Avoid Toxicity In the Workplace

Issue 32:
A Few Bad Apples Bruise the Brand

Issue 31:
Branding Beyond the Logo

Issue 30:
The Yin and Yang of Celebrity Leadership

Issue 29:
Want to Raise More Funds? SPEAK UP!

Issue 28:
Government Funding Cuts: Act!

Issue 27:
"We Are Sorry":
Your Brand is Your Behavior

Issue 26:
Tell Your Story

Issue 25:
Good Leaders

Issue 24:
Think "People,"
Not "Organization"

Issue 23:
What's in a Name?
Just about Everything!

Issue 22:
Is Your Mission
Getting Creepy?

Issue 21:
Welcome to the Age
of the New Normal

Issue 20:
"Receptionist" vs Director of First Brand Impressions

Issue 19:
It's Not About How Your Message is Delivered

Issue 18:
When it Comes to Your Brand, Details Matter

Issue 17:
A Good Brand Requires TLC: Just Ask My Wife!

Issue 16:
Toxic-Work-Environment Syndrome Can Tarnish Your Brand

Issue 15:
Adjusting to the
New Face of Need

Issue 14:
Tired of all the Doom and Gloom? This is Your Time!

Issue 13:
A New Year's Resolution: Don't Cut Off Your Nose

Issue 12:
What You Do Is
About All of Us

Issue 11:
Ethical Standards
and Your Organization

Issue 10:
Leadership: Whose Journey is it, Anyway?

Issue 9:
Giving Circles
and Branding

Issue 8:
The World's Richest Men
— and Philanthropy

Issue 7:
What is an External
Brand Audit?

Issue 6:
Keeping Everyone
on Brand Message

Issue 5:
What is an Internal
Brand Audit?

Issue 4:
Turn Board Members into Better Brand Ambassadors

Issue 3:
Leadership, Vision
— and Branding

Issue 2:
What's 1st—Organization or Brand? / Govt. Cuts?—Branding Helps

Issue 1:
Branding Myths

Issue 29, Winter 2013

Want to Raise More Funds? SPEAK UP!

"Before I begin, I'd like to make a few disclaimers: I've lived and worked in the Washington, DC, area for more than 30 years, but was born and raised in New York. I'm a type A personality, a certifiable ADHD adult — AND I'm on my fourth cup of coffee (laughter/pause).
"You're confronting the perfect storm, folks (more laughter)."

Good public speaking isn't a science. It isn't even an art form. In today’s economic environment, it’s a necessity.

Public speaking is one of the best ways to promote your organization, raise funds and elevate the visibility and value of your brand. It's a high profile, word-of-mouth opportunity to let people know who you are, what you do, how you do it — and why they should care enough to support your organization.

But you'll squander the opportunity if you don't own your voice and make the necessary connections to engage your audience.

What Works for Me

The best speakers know how to humanize themselves so that they can personally and emotionally connect with those they are addressing. It's more than establishing a rapport. It's about creating a bond of trust and respect between you and your audience — and doing it quickly!

Fifteen years ago I couldn't do what I do today — namely, speak in front of large groups of people and actually believe that they were interested in what I had to say. That's because I didn't own my voice. I was trying to be a professional public speaker instead of myself.

Well, I've since thrown that approach out the window. As a result, public speaking is now fun and something I look forward to instead of being a fate worse than death.

Here's what works for me — and may work for you:

Here are links to several articles of mine recently published on the web that you may find insightful and helpful to your work:

As always, I look forward to receiving your feedback, questions, success stories and branding challenges. Also, if you are in need of a motivational speaker, trainer, branding consultant/coach, or management consultant who can help you answer the questions: Who are we? What do we do? How do we do it? And should anyone care? I invite you to for more information.

In the meantime, good luck with your branding! — Larry

About Branding Bytes

Branding Bytes is a FREE quarterly e-newsletter courtesy of Larry Checco of Checco Communications. Please feel free to forward Branding Bytes on to others. However, Branding Bytes is copyrighted and may not be reprinted or reproduced without attributing Larry Checco of Checco Communications as its source and providing the following website address: Thank you.


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