Issue 29, Winter 2013
"Before I begin, I'd like to make a few disclaimers: I've lived and worked in the Washington, DC, area for more than 30 years, but was born and raised in New York. I'm a type A personality, a certifiable ADHD adult — AND I'm on my fourth cup of coffee (laughter/pause).
"You're confronting the perfect storm, folks (more laughter)."
Good public speaking isn't a science. It isn't even an art form. In today’s economic environment, it’s a necessity.
Public speaking is one of the best ways to promote your organization, raise funds and elevate the visibility and value of your brand. It's a high profile, word-of-mouth opportunity to let people know who you are, what you do, how you do it — and why they should care enough to support your organization.
But you'll squander the opportunity if you don't own your voice and make the necessary connections to engage your audience.
The best speakers know how to humanize themselves so that they can personally and emotionally connect with those they are addressing. It's more than establishing a rapport. It's about creating a bond of trust and respect between you and your audience — and doing it quickly!
Fifteen years ago I couldn't do what I do today — namely, speak in front of large groups of people and actually believe that they were interested in what I had to say. That's because I didn't own my voice. I was trying to be a professional public speaker instead of myself.
Well, I've since thrown that approach out the window. As a result, public speaking is now fun and something I look forward to instead of being a fate worse than death.
Here's what works for me — and may work for you:
It accomplishes several things for me:
Here are links to several articles of mine recently published on the web that you may find insightful and helpful to your work:
As always, I look forward to receiving your feedback, questions, success stories and branding challenges. Also, if you are in need of a motivational speaker, trainer, branding consultant/coach, or management consultant who can help you answer the questions: Who are we? What do we do? How do we do it? And should anyone care? I invite you to for more information.
In the meantime, good luck with your branding! — Larry
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