Photo of handshake and quote: Helping organizations better define who they are, what they do, how they do it, and why anyone should care!


More information on Larry's new book, Aha! moments in Brand Management More information about Larry's book Branding for Success


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Organizational Assessments

In order to address issues, they must first be recognized. Checco Communications works to help organizations identify and build on their strengths, address their weaknesses, leverage their opportunities and prepare for any threats they may perceive.


"We knew our organization had to make some significant internal changes and decided to start by assessing our strengths, weaknesses, opportunities and threats (SWOT) to get a firm understanding of what we were facing.

We engaged Checco Communications to facilitate the process. Larry spent time with both internal and external stakeholders. He immediately gained everyone's trust and as a result was able to draw out honest opinions and perceptions, and then evaluate and translate that information into a cohesive, right-on-target report that included specific strategies for improvement.

A few months later, we brought Larry back to do a follow-up SWOT, as well as a combined board/staff retreat. The difference in the energy, optimism and vision of our organization's future was extremely encouraging. Staff and board have been building new trusting relationships, repositioning our energies on what's important, and working to change the culture that was holding us back.

Larry's passion for his work as well as his genuine desire to see our organization become the best that it could be was remarkable."

—Dawn Lee, Executive Director
Neighborhood Housing Services of the Inland Empire
San Bernardino, CA