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Welcome to Checco Communications

Checco Communications is a consulting firm that specializes in branding.  We help organizations clearly define who they are, what they do, how they do it - and why anyone should care enough to support them.  

We have helped increase the brand visibility, fund raising
capabilities, membership levels, and impact of some of the nation's most respected large and small nonprofit
and for-profit organizations, and government agencies.
 


See Larry on

Branding for Success:

 

A roadmap for Raising the Visibility and Value of Your Nonprofit Organization"
by
Larry Checco

Click here to read what respected nonprofit professionals have to say about "Branding for Success" 

Click here to read excerpts from "Branding for Success"


 


Branding Your Story 
Branding Philanthropy 
Branding Trust 
Branding Roundtable 
Branding Non-profits 
 

Download Larry's interviews on

 

by clicking on the Titles at the right


Click here to read more about Larry on


 

 
Bank of America's Charitable Foundation, as part of its Neighborhood Excellence Initiative, recently selected Branding for Success as a resource for leaders of some of the nation's topflight community-based nonprofits.
 

WHAT OUR CLIENTS SAY

"Larry Checco is our best friend... His service to all of us is commendable. One has the feeling that he will personally give you a pat on the back if you take the time to develop a solid brand for your organization. That his delivery is engaging, entertaining, and memorable is nonessential compared to the guidance inherent in his presentations. Larry really cares. You get the feeling that he will be there to celebrate with you when you instill his suggestions and reap the benefits."
Jan Albus, Executive Director
Variety the Children’s Charity of St. Louis

"Assistance League has received practical, solid advice from Larry. His approach to branding is simple, cost effective and fun! Our organization has gained valuable insight into our current marketing practices and with Larry’s help we’ve been able to successfully build upon what we already have in place. The future of our brand looks very bright - thank you Larry!"
Michele Cesca, Executive Director
Assistance League

Larry Checco is passionate about his work….He facilitated our first ever board retreat, as well as presented a branding workshop to our member organizations and opened our eyes and minds to look at our organizations in new and positive ways.. He put us on a path to successfully brand ourselves. If you do not understand who you are, what you do, or why anyone should care, you need Larry.
Tara Rollins, Executive Director
Utah Housing Coalition

"Since taking Larry's class I have expanded in a way I never thought I could. The class gave me so many tools, ideas and information to launch a comprehensive branding strategy. I even had my Executive Director and the President of the Board eating up the ideas I brought to the table."
Jennifer Jonassaint
Homeowners Rehab Inc., Cambridge, MA

"Larry's class was an excellent learning experience. Not only did I learn about branding, I learned about the new way in which businesses and non-profits manage their employees, structure their staffing and present a unique, successful brand to the outside world. I strongly recommend it for people who want to learn more than how to build and maintain a
successful brand."

Joan Coyle
Northern Virginia


 

Among the Publications & Organizations Recommending
"Branding for Success"
and branding articles by Larry Checco:

WK Kellogg Foundation Communications Toolkit


GuideStar


National Housing Institute Shelterforce


National Council of Nonprofit Associations


The Foundation Center


CompassPoint



KnowledgePlex


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