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Reviews of "Branding for Success"
 “It’s
the real thing!”
"If you know what product this phrase represents, then you know about the
pervasive power of brand marketing. But there’s more to branding than coming up
with a catchy one-liner, and Larry Checco will show you not only how to engage
your whole organization in the process of creating a brand identity...but how
the process also benefits organizational development, strategic planning,
fundraising, media visibility and morale. This
easy-to-digest book is a must-read for all nonprofits trying to
differentiate themselves and compete in an era of diminishing funds and
increasing need."
--Harold Simon, Editor/Publisher of Shelterforce,
flagship publication of the
National Housing Institute
"A must read for getting your nonprofit
noticed in today's financially challenging landscape. Branding for
Success offers $60,000 worth of consulting services for the price of a
$20 book!"
-John Schall,
former President/CEO,
National
Congress for Community Economic Development
"Successful fundraising requires that
people understand and value who you are and what you do. Through this
book, Larry Checco has made branding--the process for achieving those
goals--an easy, cost-effective tool for all organizations.
-Kathleen Rae King, Vice President for
Development,
Volunteers of America
"This is the best book on branding for
nonprofits I've come across. It's a fresh, friendly, fast--and MUST
--read for all executive directors and board members”.
-Carol
Weisman, President,
Board Builders, Inc.
"Branding for
Success demystifies the concept of branding, making it easier for
nonprofits to effectively ‘tell their stories' to funders and other
important stakeholders."
-Robert M.
Sheehan, Jr., Ph.D. Principal, Sheehan Nonprofit Consulting
Checco goes into detail about...how to define, promote, and protect your
brand. Get the book...it is the easiest-to-read and most accessible one we have
seen about branding. Checco believes every nonprofit can achieve successful
branding and he lays out a program to achieve it that anyone can pursue.
(Five-star rating)
-Joanne Fritz, Columnist, Nonprofit Charitable Orgs,
About.com
Order "Branding for Success"
here.
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